1. Values

Adhere to the "three" unification: that is, "the unification of personal goals and corporate goals, the unification of personal interests and corporate interests, and the unification of personal success and corporate success."

2. Employing concept

(1). Choosing right people and employing people-fair competition and meritocracy.

(2). People make things happen, things educate people-people make the best use of their talents, and their jobs are suitable for their abilities.

(3). Educating people diligently, strict management-progress together, dynamic management.

3. people-oriented

People-oriented, caring attentively.